January 14, 2026
Social Commerce is entering a new phase. WOO, an influence and social media agency, announces the integration of Pimster, a Martech solution specialized in video commerce and shoppable UGC. This strategic move strengthens WOO’s technological offering and confirms its ambition: to connect creativity, influence, and business performance within a 100% integrated Social Commerce platform.
By integrating Pimster, WOO enhances its proprietary platform Yoo, dedicated to the creation and activation of high-performing UGC content. The objective is clear: enable brands to turn influencer content into real conversion drivers, directly activatable within their e-commerce environments.
This acquisition marks a turning point for WOO, which now goes beyond content amplification on social networks to support brands from influence strategy all the way to purchase, with measurable and actionable results.
Thanks to Pimster’s technology, WOO now delivers a complete and integrated Social Commerce offering structured around three major pillars:
This approach effectively connects storytelling, influence, and conversion, while providing advertisers with a clear view of the performance generated by each piece of content.
For WOO, the integration of Pimster reflects a clear vision: making social content a fully transactional touchpoint.
“The acquisition of Pimster is a strategic no-brainer for WOO. By integrating such a robust e-commerce technology, we are now able to turn every piece of content into a true transactional touchpoint, driving our clients’ growth,” explains Leslie, Managing Director of WOO.
This vision is already a reality for the brands supported by the agency.
“With Pimster, influence and UGC are no longer just inspirational content: they become fully manageable e-commerce performance drivers. Technology structures, measures, and optimizes impact, while the human element—creators, communities, storytelling—remains the engine of engagement. For advertisers like L’Oréal, it’s this alliance between data and emotion that turns influence into tangible business results,” adds Amandine, Account Director for L’Oréal – WOO.
WOO is part of the Olyn Group, an ecosystem dedicated to transforming brands in the age of social, data, and performance. The integration of Pimster fully aligns with this vision: building solutions that connect creativity, technology, and business results.
“With Pimster integrated into WOO, we give brands the means to turn every social content asset into a conversion lever. WOO becomes a key Social Commerce player, capable of combining creativity, technology, and performance within the Olyn Group,” says Harrys Melki, CEO of the Olyn Group.
Founded four years ago, Pimster is a technology platform specializing in e-commerce performance. In 2022, the company raised €2 million to accelerate the development of its proprietary Social Commerce technology.
Its solution enables the integration of shoppable UGC content directly on brand and retailer websites, transforming product and category pages into immersive, engaging, and transactional experiences. Pimster already supports more than 100 brands—including Babyliss, Aroma-Zone, Groupe SEB, Shiseido, and Focal—in optimizing their e-commerce performance through social content.
